The Exclusive Sustainable Tour Operators Association (ESTOA) is proud to share a significant milestone for Uganda’s tourism industry. Our Chairman had the honor of representing tour operators at the 6th Bi-Annual Private Sector CEO Retreat, where he presented directly to H.E. the President of the Republic of Uganda on the vital role of tourism in driving sustainable economic growth.
This prestigious platform brought together Uganda’s top business leaders, innovators, and policymakers to discuss strategies for advancing national development. ESTOA’s presence ensured that the voice of tour operators — central players in Uganda’s tourism ecosystem — was heard at the highest level of decision-making.
In his presentation, our Chairman highlighted the essential contribution tour operators make to the economy. They do more than guide visitors — they create jobs, support local communities, promote conservation, and showcase Uganda’s natural and cultural treasures to the world. He emphasized that sustainable tourism is not just a trend but a necessity for long-term growth, balancing economic development with environmental protection and community empowerment.
The presentation also called for stronger collaboration between the government and the private sector to unlock tourism’s full potential. By improving infrastructure, enhancing destination marketing, developing skills, and creating enabling policies, Uganda can strengthen its position as a leading sustainable tourism destination.
ESTOA’s participation in this retreat reflects our unwavering commitment to promoting responsible and inclusive tourism. It reinforces our mission to advocate for policies that benefit tour operators while ensuring that tourism remains a driver of positive change for people and the planet.
This achievement is a collective milestone for the entire tourism sector. It demonstrates that the work of tour operators is central to Uganda’s development agenda and that their voice matters in shaping the industry’s future.
As we build on this momentum, ESTOA remains dedicated to strengthening partnerships, promoting innovation, supporting community-based tourism, and championing sustainability across the sector.
We extend heartfelt thanks to our members and partners for their continued support. Together, we will keep working to ensure that Uganda’s tourism not only drives economic growth but also creates lasting benefits for communities and future generations.
