ESTOA Members participation at ITB Berlin 2026
The Exclusive Sustainable Tour Operators Association (ESTOA) is proud to announce that our members successfully participated in ITB Berlin 2026, held in Berlin the world’s leading travel trade show.
Bringing together thousands of exhibitors and tourism professionals from across the globe, ITB Berlin remains one of the most influential platforms for shaping the future of international travel. For ESTOA members, this was not just an exhibition it was a strategic opportunity to position Uganda as a premier, sustainable tourism destination.
Showcasing Uganda’s Sustainable Tourism Leadership
ESTOA members highlighted Uganda’s unique selling points, including:
- Conservation-led safari experiences
- Community-based tourism initiatives
- Responsible gorilla and wildlife trekking
- Eco-lodges and low-impact accommodation models
- Authentic cultural immersion experiences
At the heart of our participation was a shared message: Uganda is open for responsible, high-value tourism that protects biodiversity and empowers local communities.
Through scheduled meetings, trade engagements, and destination presentations, our members strengthened relationships with international buyers, travel designers, and destination management partners from key European and global markets.
Strengthening Global Partnerships
ITB Berlin 2026 provided a valuable platform for:
- Expanding Uganda’s presence in long-haul markets
- Promoting sustainable travel standards among ESTOA members
- Exploring new collaboration opportunities
- Sharing best practices in responsible tourism
The conversations held during the expo reaffirmed growing global demand for authentic, ethical, and environmentally conscious travel experiences an area where Uganda stands out.
Positioning the Pearl of Africa
As global travelers increasingly prioritize sustainability, conservation impact, and meaningful local engagement, ESTOA members are committed to ensuring that Uganda remains competitive while safeguarding its natural heritage.
Our participation at ITB Berlin reinforces ESTOA’s mission to promote a tourism sector that balances commercial success with environmental stewardship and community benefit.
Looking Ahead
The connections made and insights gained at ITB Berlin 2026 will continue to shape our members’ strategies in the months ahead. ESTOA remains dedicated to advocating for responsible tourism policies, fostering strong international partnerships, and promoting Uganda as a leading sustainable destination in Africa.
We thank all partners, collaborators, and stakeholders who engaged with our members during the expo. Together, we are building a greener and more resilient future for tourism in Uganda.
#ESTOA #ITBBerlin2026 #SustainableTourism #ExploreUganda #PearlOfAfrica
